About Us

Trade Advisory Group was founded by real trade business professionals who identified a gap in the market to provide experience-based business assistance to business owners in the trade sector. By choosing Trade Advisory Group, you will benefit from dealing only with proven, trusted, advisors who have decades of experience running and owning their own successful trade businesses.

You will receive assistance in all aspects of business to ensure your trade business is a success, with our three key areas being:

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Business Improvement – Gain the insights of a proven advisor to work with you and take back control of your business, ensuring your business achieves increased profitability with less stress.
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Systems Solutions – Systemising your trades business is key to your success, whether it be improving your existing systems or guidance and set up of Job Management Software.
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Workplace Health & Safety (WHS) – Receive all the tools and advice to keep your trades business on track to reduce safety risks, improve staff satisfaction and meet WHS legislation.

Our Management Team

Martin Howlett

Martin has been in business for over 25 years. He is highly experienced at growing and structuring trade businesses to achieve profitable outcomes. He’s helped a range of businesses build high-performing teams, implement relevant business procedures, and set and achieve strategic goals.
Notable Achievements
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Started, grown and successfully exited multiple trade businesses
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Qualified Incorporated Engineer (UK)
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Identifying and targeting niche markets focusing on market share and increasing margins
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Proven track record in sales and marketing and relationship building, establishing a bid/win ratio of 30%
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Successfully completed ISO9001 integration
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Certified Work Health & Safety Advisor
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Certified Management Consultant
Martin takes a common-sense approach to mentoring business owners. He is driven to overcome problems and set and achieve realistic goals.

Robert Wolfe

Robert has spent the last two decades founding, running and building his own successful trade businesses. He has exceptional skills in diversification and profit generation and a proven track record in increasing turnover.
Notable Achievements
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Managed business start-up to achieving business growth to over $25M per annum
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Defined business management strategy, capabilities and standards while serving as a Director for multiple business
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Successfully completed business exit strategy
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Proven track record of corporate growth with thousands of successfully completed projects
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Directed and managed businesses that completed hundreds of projects per year through effective decision making and leadership
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Graduate Certificate in Professional Accounting
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CORe Credentials in Business Analytics and Economics
Robert builds excellent relationships with people at all levels, and his problem-solving attitude means he always gets the job done.

We align ourselves as your Business Partners

Trade Advisory Group is different from accountants and we’re not business coaches. We take the time to understand your business fully, and we make sure you’re structured correctly to mitigate personal and business risk. By understanding your goals and challenges, we use our proven experience to tailor a plan to help set your business on a journey of growth and profitability.

We help unlock hidden potential and profits in your business

Trade Advisory Group helps you look at your business differently. We get involved with you, examining the specifics that other advisors or accountants may not. We focus on aspects that are unique to running a trade business, like variations, changes in scope, locking in and negotiating with suppliers, implementing project cost controls to track profitability, and improving job procedures.

A collaborative approach

We’re aligned with specialty Accounting, Legal, HR, WHS and Insurance firms so that we can provide you with a fully comprehensive range of services and support for any issues that may arise.

Running a business is tough. You don’t have to do it alone.

We have vast experience and proven success in building our own trade businesses. Now we help other owners plan, implement and achieve better business performance.